Facing the most challenging financial climate since the Great Depression, Sundia Fruit's investment in innovative technology hasn't just helped it survive, it's made the company stronger than before.
Sundia Fruit's investment in an intranet-based platform provides up-to-the-minute information on which customers owe money, how much they owe, how long it's taking them to pay, and who the best payers are. It also provides a weekly, company-wide reporting system. And when the economy went sour, the company's emphasis on visibility allowed founder Brad Oberwager to court new and existing funding sources armed with detailed and current financial data.
Sundia Corporation announced today that Mark Sherburne, a veteran of the value-added produce industry, has joined the company to become its first Vice President of Sales.
"…Sundia Corp., Oakland, Calif., has noticed an increased consumer focus on coupon redemption. Sundia is catching budget-minded consumers’ attention by adhering coupons to its melons. Many times these coupons promote another product in a different section of the store…"
"… ‘If given the option, many consumers will buy organic,’ Hoskins said. ‘We’ve put two trends together – organic and convenience..."
"…Jerry Johnson is getting back to his watermelon roots by joining Oakland, Calif.-based Sundia Corp. as national brand manager of fresh produce…."
