Watermelon Heats Up Competition for Juice Buyers; Sundia Juices Take on New Tastes and Shape
California juice maker reformulates juices to make cancer-fighting, wound-healing watermelon benefits taste even better.
SAN FRANCISCO – April 3, 2007 – Watermelon just got hotter. Sundia Corporation, the only mass-producer of watermelon juice, announced today that its line of 100% juices have been reformulated to better capture the essence of summer’s most popular and most nutritious fruit. Next week, the new and improved juices will begin making their way onto refrigerated shelves in the produce sections of grocery stores nationwide.
Sundia watermelon juices -- Original Watermelon, Watermelon Pomegranate, Watermelon Limeade, and Watermelon Blackberry -- debuted last summer to rave reviews in select states, including Texas, California, and the Northeast. Despite consumer acclaim for their taste and health benefits, the company reformulated the juices as part of its ongoing program of innovations and improvements.
“Sundia is about ongoing innovations and improvements, and we always knew we could make the juices even more delicious,” said Brad Oberwager, CEO and founder of Sundia Corporation. “Consumers who discovered Sundia juices last summer will soon learn that it is possible to make a good thing better. Those who are only now learning of Sundia watermelon juices will likely have trouble deciding which of the four will be their favorite.”
Made with 100% juice and available year-round, Sundia juices contain no added sugar, preservatives, or artificial coloring. With four flavors to choose from, Oberwager said that watermelon lovers will find it hard to decide which one they like best. “Original Watermelon is perfect for those who can’t drink grapefruit or orange juice because of their high acid content. Pomegranate juice lovers will find that our Watermelon Pomegranate is far superior in taste. Watermelon Limeade will conjure memories of Mexican agua fresca, while our Watermelon Blackberry juice is a unique and delicious combination. Just which one will become a person’s favorite will depend on individual palates.”
Lycopene and Citrulline-Rich Superfruit
Watermelon is loaded with many of nature’s most important antioxidants. It’s an excellent source of vitamins A, B6, and C. It is also an excellent source of potassium and magnesium. Less commonly known is that watermelon, among all fruits and vegetables, is the best source of natural lycopene, the most powerful scavenger of free radicals -- beating even an equal amount of uncooked tomatoes. (Free radicals can damage cell membranes, proteins, and DNA. Damaged DNA can result in rapid cell division characteristic of cancer.) And late last month, the USDA Agricultural Research Service in Oklahoma published a report in the Nutrition Journal indicating that in addition to lycopene, watermelon also contains high levels of citrulline, an amino acid that’s also used by the human body to make arginine, another amino acid that plays a key role in healing wounds and which is being studied for its possible efficacy in treating high blood pressure.
“Watermelon is finally getting its due as nature’s superfruit,” said Oberwager. “And now, with Sundia watermelon juices, consumers can begin enjoying the fruit’s health benefits year-round.”
About Sundia Corporation
Sundia Corporation, devoted to the premium watermelon experience year-round, is the first company to mass-produce watermelon juice. Located in San Francisco, the privately-held company’s products include Sundia Watermelon Juice, Sundia Fresh Watermelon, and Sundia Watermelon Concentrate (patent no. 6589581).
For more information about Sundia, visit www.sundiacorp.com.
For more information:
Myrna Nickelsen
Gear Seven Communications
myrna@gear7.com
(510) 236-8505
