Sundia bucks licensing traditions, announces rebate program for growers and shippers
HOUSTON – PMA Fresh Summit – Oct. 12, 2007 – In stark contrast with other produce licensing programs, Sundia Corporation has announced that it will pay members of its expanding grower and shipper network to brand their products Sundia.
Starting with watermelons and pumpkins in 2008, the company will pay its growers and shippers rebates for loads that are branded Sundia.
“From the beginning, we made a commitment to innovation and to forging true partnerships with growers and shippers,” said Brad Oberwager, CEO of Sundia Corporation. “Partnerships should be win-win, and this new program is good for Sundia and our partners. With Sundia, growers and shippers that qualify to be our partners become associated with a national brand while enjoying an array of benefits.”
The rebate program is among a series of benefits that Sundia has developed for its network of growers. Others include discounts on supplies and services most needed by growers: labels, pallets, stickers, bins, and shipping. Free website development and customer service are also provided for network members.
“Growers and shippers know their business best – they’ve been doing it a long time – so Sundia stays out of this,” said Oberwager. “We focus instead on marketing, promotions, and continually coming up with new benefits”
Sundia’s brand building strategy was designed to help watermelon growers create a national brand to raise consumer awareness while providing discounts on materials and services they require. The strategy has successfully attracted a number of well-known growers and shippers. Sundia’s network now includes Borders Melons, Delta Fresh Produce, Dosse Givens, Freyco Produce, Great Lakes Produce, Growers Marketing, Jackson Farming, Kirschenman Enterprises, Leger & Sons, McClellan Produce, Mouzin Brothers, Palmer Farms, Patagonia Pacific, Sunny Fresh, and Timco Worldwide. These companies account for 35 percent of the country’s watermelon supply while Sundia’s watermelon juice continues to receive rave reviews in consumer media.
About Sundia Corporation
Sundia Corporation is the fastest growing produce brand in North America. With a goal to promote increased consumption of fruit and vegetables, the Company is rapidly building its product line with innovative products.
Sundia’s products -- include Sundia Watermelon Juices, Sundia Fresh Watermelon, Sundia Watermelon Concentrate (patent no. 6589581), True Fruit ™, cantaloupe, honeydew, tomato, mango and onion -- are sold in produce sections of grocery stores nationwide.
For more information about Sundia, visit www.sundiacorp.com.
For more information:
Myrna Nickelsen
Gear Seven Communications
myrna@gear7.com
(510) 236-8505
