Sundia unveils two industry firsts: ready-to-eat organic and low-carb, low calorie fruit in "Grab n' Go" cups
HOUSTON – PMA Fresh Summit – Oct. 15, 2007 – Extending its True Fruit™ cup product line, Sundia Corporation, the nation’s fastest growing produce brand, today announced two industry firsts: ready-to-eat organic as well as low calorie/low carb fruit cups.
Sundia unveils two extensions of its True Fruit™ line - Lite and Organic- both industry firsts, only a few months since the line first debuted in July. The unveiling makes Sundia the only company to offer retailers low carb, low calorie as well as organic fruit cup products.
“Our focus on quality, taste, and promotion made True Fruit an overnight success,” said Brad Oberwager, CEO of Sundia Corporation. “These new products expand the category because now retailers can deliver what consumers are demanding.”
Consumer demand for healthy food products continue to grow as nutrition experts are encouraging an all-natural diet and cautioning against diets high in sugar and carbs. True Fruit™ Lite and True Fruit™ Organic pack perfectly ripened fruit in Sundia’s proprietary “Grab n’ Go” packaging which features a spork for on-the-go consumers.
Featuring Perfect Peach, Ruby Grapefruit, and Mandarin Orange, True Fruit Lite contains up to 60% less sugar and calories than the original True Fruit. True Fruit Lite will begin shipping to retailers on December 1 at a suggested retail price of $1.79 for a 10.75 ounce cup.
Mango, ruby grapefruit, pineapple, and peach are featured in True Fruit Organic. Shipments to retailers will begin on January 2. Suggested retail price for the 10.75 ounce cups is $1.99.
Thousands of stores nationwide are now offering True Fruit. The products’ popularity with consumers is making it an easy decision for retailers to allocate more space to True Fruit.
“Shelf space in the refrigerated sections of produce departments is limited, making it important for buyers to offer what consumers are demanding,” said Oberwager. “We’re happy that they quickly recognized that consumers want taste, quality, and value all rolled into one.”
About Sundia Corporation
Sundia Corporation is the fastest growing produce brand in North America. With a goal to promote increased consumption of fruit and vegetables, the Company is rapidly building its product line with innovative products.
Sundia’s products - include Sundia Watermelon Juices, Sundia Fresh Watermelon, Sundia Watermelon Concentrate (patent no. 6589581), True Fruit ™, cantaloupe, honeydew, tomato, mango and onion - are sold in produce sections of grocery stores nationwide.
For more information about Sundia, visit www.sundiacorp.com.
For more information:
Myrna Nickelsen
Gear Seven Communications
myrna@gear7.com
(510) 236-8505
