Gustav disrupts $5,000 watermelon video contest; Sundia Corporation extends deadline to Sept. 21
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OAKLAND, Calif. – Sept. 2, 2008 – Sundia Corporation, the nation’s fastest growing produce brand, is extending the entry deadline for its $5,000 watermelon video contest to Sept. 21 to accommodate those living on the Gulf Coast who planned to participate.
"Watermelon is usually featured during Labor Day Weekend, but because of Gustav, picnics and barbecues have been the last thing on people’s minds this past weekend," said Dan Hoskins, chief operating officer of Sundia Corporation. "To give Gulf Coast residents more time to participate, we decided to extend the deadline by two weekends."
Sundia launched the "Melon Mania" video contest on YouTube in August and originally planned to close the contest by midnight Sept. 4. The new deadline allows participants to submit their videos through midnight, Sept. 21. The winning video will be announced on Oct. 1 and will be chosen based on its originality, creativity, general appeal, and how well it succeeds in motivating people to eat more Sundia melons will be announced on Oct. 1.
Official contest rules can be found at www.sundiafruit.com.
Media contact:
Myrna Nickelsen
Gear Seven Communications
myrna@gear7.com
(510) 236-8505
