TRUE FRUIT SCOOP

“New Organics Hit the Shelves,” STRAIGHT.COM, 6/14/07
“Coolest new stuff?.… Sundia watermelon juice–which is 100 percent juice with no sugar added and also comes blended with pomegranate or blackberry juice–gets my vote for summer sipping.”
“Good Vibrations,” REFRIGERATED & FROZEN FOODS, 6/1/07

“Melons become brand oriented,” THE PACKER, 4/27/07
“Sundia and its partners set the trend…Before Sundia, there was no watermelon brand.”

“Sundia Adds Shippers,” THE PACKER, 4/27/07
“…the brand’s 15 growers represent 35% of the U.S. watermelon supply…One of the key benefits is buying power. Growers who apply Sundia stickers to their melons receive discounts on key materials such as bins, stickers, and cartons.

Sundia expands fruit juice line,” MASS MARKET RETAILER, 4/26/07

Beverage Briefs,” THE FOOD INSTITUTE REPORT, 4/7/07

“Watermelon Heats Up Competition for Juice Buyers,” THE PRODUCE NEWS, 4/3/07
“Watermelon just got hotter. Sundia Corp., the only mass- producer of watermelon juice, announced that its line of 100 percent juices has been reformulated to better capture the essence of summer's more popular and more nutritious fruit.…”

“A healthy glow: consumers soak up the health benefits of juice and juice drinks,” BEVERAGE INDUSTRY, 1/1/2007
“What’s the next pomegranate?... If tart isn't appealing, Sundia Corp. offers Watermelon, Watermelon Pomegranate, Watermelon Blackberry and Watermelon Limeade juices. The 100 percent juices carry the American Heart Association's heart healthy seal and contain high levels of lycopene.”